Princess Cruises isn’t getting any new ships anytime soon.
With much of the fleet now 20+ years old, the cruise line faces an important question - renovate or replace?
Modern cruise ships can cost over US$1 billion to build, but major refurbishments can come in at a fraction of that price. As environmental regulations tighten and onboard revenue becomes more important than ever, cruise lines must decide whether upgrading older ships makes financial and operational sense.
In this video, I explore:
• How long cruise ships typically last
• The economics of new builds vs major refits
• Whether Princess should invest in modernising its older ships
• How fuel efficiency and environmental regulations impact fleet strategy
• And what the future might look like for Princess Cruises
Is an aging fleet really a problem - or an opportunity?
Let me know in the comments:
Would you rather cruise on a brand-new mega ship… or a thoughtfully refurbished classic?
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Music by Master Planned Music
0:00 Introduction
0:33 I Love Old
1:14 Why I Don't Love Old
2:02 Renew for Cheap
2:35 Renew for Profit
4:02 Environmental Angle
4:54 Some Ships Don't Die
5:48 How Old Is Too Old?
6:05 Grand OLD Princess
6:54 Norwegian Spirit Refresh
7:33 Celebrity Renew
8:27 Princess VS Celebrity
10:18 Bloopers